PoV for Proposed
Organisation: Simplilearn
Team Size: 3
Mega menu
on SL Domain
What is the objective behind this PoV?
Increase the CTR on the focused programs while improving discoverability, scalability, and personalisation for different user persona
Mobile Heatmaps
(Tableau report | Time frame: 15 Dec, 2022 - 15 Mar, 2023)
Personas based on highly purchased course categories
(Tableau report | Time frame: 15 Dec, 2022 - 15 Mar, 2023)
Student
Age: 18-21
Objective: Learning (25.8%)
Highly purchase category: Technology, PM, Agile & Scrum, Big data, Cyber security
Mid level professionals
Age: 25-30 (21.5%) and 30-35 (24.3%)
Objective: Finding a better job and Growth in current job
Highly purchase category: PM, Agile & Scrum, Data science & Business Analytics, Business & Leadership
Senior level professionals/Leaders
Age: 35-40
Objective: Growth in current job
Highly purchase category: PM, Agile & Scrum, Business & Leadership, IT Service & Architecture, Cloud Computing
Early Professional
Age: 21-25
Objective: Find a better job (37.1%)
Highly purchase category: Technology, PM, DS & BA, Agile & Scrum, Cloud computing
Basis the secondary research, competitive analysis and existing data we have divided the hypothesis in two categories: Modular changes and Interface level changes
Modular Level Changes
Grouping of courses based on persona purchase category wise
Promoting best selling/ popular courses
Adding contextual “Explore category” CTA
Introducing section for RTBs, social proofs and benefits from a particular course category to increase credibility
Inside the megamenu elements will be functional on click
For scalability, introducing scroll for visibility of all the courses
All course touch points will be cards, instead of text links
Improvising proximity & consistency
Interface Level Changes
Below is a detailed view of the problem areas and their solutions
