Peer to Peer Engagement
Team Size
2
1.5 UX Designer, 0.5 Lead
Problem Statement
The interaction of learners among themselves needs to be improved in order to improve the completion of the programs. There is a need to identify challenges and opportunities in peer-to-peer interaction and develop effective strategies to improve engagement, increase completion rates, and enhance the learning experience.
Peer Engagement is defined as how a learner interacts with peers across different touch points in their learner journey. A happy learner who engages with peers, completes the program will achieve the desired outcome
Simplilearn has a large number of monthly active users. This large database gives us a lot of scope for doing the primary reseach through surverys, tickets, and, calls.
Upon doing such research on a sample size of 1500+ learners we have generated the following insights.
Project Overview
To drive peer to peer engagement to increase completion rate.
Objective
Design Process
Pre-requisites and context study
Get Business and product requirements
Primary & Secondary Research
Analyse ideas
Propose Solutions
Ideate
Proposed Design
Primary Research
Secondary Research
Analysing Ideas
THANK YOU!
Learners who participate in
forums are over 25% more
likely to complete courses.
Spider web discussions before the Live classes helped drive more engagaement
Self introduction in introductory session helps in natural engagement
Providing roles for learners will motivate the cohort to engage
Polls and Discussion on polls helped in increasing engagement
Source- Northern Illinois University
Methodology:
Qualitative Research, Focused Group
To understand the learners pain point while using LMS
To understand how comfortable learners are in connecting with peers
To understand the motivations of various user personas and what completion means to these learners
Criteria for shortlisting the participants
Completion less than 20%
Skipped few courses and jumped to last
Geo Location of Participants: India
Participants demographic: Mixed group
~Learner of Six Sigma
“ …the contact with the class is ending with the class… there is no relation after that… lack of interest day by day… lack of time.. so dedicated mentor… may help.. ”
~Learner of Cyber Security
"Lack of interaction and collaboration is also adding to the procrastination of the project submission"
~Learner of PG DSA
85% learners expressed they would like and prefer to have group study
60% learners wanted to know where they stand amongst the peers as they can know how much they have to improve
Research Insights
Key Findings
No engagement outside the live sessions
85% learners expressed they would like and prefer to have group study
Learners need assistance in project submission at the right instance
60% learners wanted to know where they stand amongst the peers as they can know how much they have to improve
Learning delivery is monotonous and one way communication leading to lack of interest
Learners want to get notified when there is any relevant activity in the community
Research Goals
Metrics to track
Better Engagement Driving Outcomes
North star: Platform stickiness- WAU/MAU
Quality interactions within peers across different touch points
Quality posts within the community
Learner interaction time
Polls and Discussion on polls helped in increasing engagement
Self introduction in introductory session helps in natural engagement
Learners who participate in forums are over 25% more likely to complete courses.
Key Takeaway from competitors
Possible Interventions
Journey Point
Pain Point
Opportunities
We did a market analysis for the competition analysis, academic publication and online resources.
We did a extensive user journey mapping to figure out the following:
User Activities at different level of the journey
User Goals
User Painpoints
Business Opportunities
Tracking these at the different touch points for the user during his journey from pre-learning through their learning phase and then untill the post learning pahse for the users.
As we already have a lot of users so we did a user survey and calling to figure out user queries and feedbacks at the different points in their journey.
You can view the exhaustive journey here. Meanwhile, I have put the touchpoints in brief.
Out of multiple ideas chosen we squared up on a few of them and created a decision matrix to find the feasibility and impact of each ideas. We ought to roll out each ideas as per priority and in phases.

Here are a few insights that we generated from the online resources and publications.
Learner Onboarding
Core Learning
Discussion and QnA section inside LMS, directly accessible below the video.
Peer Graded assignments
Group projects and group activities
Breakout Rooms
Explanation and Discussion thread in assessments and quizzes
OSL, LVC, Projects
Post Learning


















Group Projects
Peer Feedback on Projects
Discussion forum for career mentoring/mock interviews to share past experiences/tips to ace interviews
Discussion Threads embedded within OSL
Breakout rooms
Group Activities within session
Leaderboards/Point System
Creation of urgency/fomo by comparing with peers
Discussion Threads & Rooms
Learners who are part of the cohort do not know their peers, trainers or their background
Learners consume OSL as silos
LVC sessions are too long and monotonous and one way communication
No group activities happening within the live sessions
Learners lack motivation to learn and complete
Learners need support while working on projects
Getting to know experiences or tips from alumni who have secured a job
“Know your Peers”
Mandate the learners to introduce themselves as part of onboarding process.
Introducing themselves in the Welcome Class
Ideation & Design
Discussion during project
One of the most asked feature from LSG team.
Live discussion rooms and also discussion threads for projects
Implement Frameworks the DevOps Way
Classes completed: 4
Watched videos: 12
Projects completed: 1/1
Notes
Community
Help
OSL Assessment 1
To be scheduled
OSL Assessment 2
To be scheduled

Assessment
Project
Live
Classes
Practice
Labs
Certificate
Submit
Community
View all
Hi, I would suggest you must take this week’s live class as this is a ver...
Jane doe
Inbound Links| Project 4| Gradable
2 mins ago
Reply
Reply

S
S
Subham & Aditi recently completed their project

Rahul Vedula ✅ published “Who what & Why of Digital Marketing”.

Follow Rahul Vedula
S
S
Kaustubh & Aditi recently submitted their project
Rahul Vedula ✅ published “Who what & Why of Digital Marketing”.

Follow Rahul Vedula
38+ Peers online




Post new thread

Description
Project Description
Analyze key digital transformation across different dimensions covered in the course. Then create your own digital transformation prioritization matrix to identify the digital transformation initiatives most relevant for your organization.
Identifying the digital transformation initiatives most relevant for your organization may seem daunting as a project – Where do you start? What should you do?
You can download the complete Project Document from here
You can download the Project Solution Template from here
Mastering SEO, Content Marketing, PPC and Digital Analytics
Classes completed: 4
Watched videos: 12
Projects completed: 1/1
Notes
Community
Help

05:22
05:27
/
5 mins ago

Leslie Alexander
This is sooo very helpful. Looking forward to more such videos
25
Reply
1 day ago
1 day ago


Esther Howard
Can someone help me with the last session questions. I have missed them.
19
Reply
Robert Fox
Kindly go through the recordings uplaoded
19
Reply
This is sooo very helpful. Looking forward to more such videos
189
Reply
Kindly go through this before your mock interview
189
Reply

Project submission.pdf
1 hr ago

Brooklyn Simmons
Course1-questions.pdf
2 days ago

Type here
Leslie Alexander
Learning Path
Assesment
Live
Classes
Practice
Labs
Certificate
Week 1

Agile
6 Lessons
42 mins remaining
Git
6 Lessons
93 mins
MySQL
6 Lessons
93 mins
HTML
6 Lessons
93 mins
OSL Assessment 1
To be scheduled
Mentoring 1 - Agile & GIT
To be scheduled
Live Class 1 - Project Planning & Create Project Structure
To be scheduled
Week 2
Week 3
Week 4
End Project Submission
4 Jun
QnA discussion during OSL
One of the most asked feature by the learners is queries during OSL
Discussion groups for OSL
If we can keep historical data in the OSL QnA section it would make the content very rich.
Filters can be provided to sort it by cohort, top posts, all time, new etc
Open Discussion Rooms
We can have Live discussion as a separate feature inside LMS.
It can contain all the live rooms for that cohort and learners can engage anytime through it. - it will need notifications to bring learners.
Implement Frameworks the DevOps Way
Classes completed: 4
Watched videos: 12
Projects completed: 1/1
Notes
Community
Help

Project -
Join Room
38+ Peers online



Started 10 mins ago

OSL
Join Room
38+ Peers online



Started 10 mins ago

Assesment
Join Room
38+ Peers online



Started 10 mins ago
Disccussion
Rooms

COMMUNITY
Hi, Kaustubh!

Show My Cohort Threads Only
Search in Community
Poll
Which social media platform is better for Marketing?
Snap Chat
30%
55%
15%
Top Contributors
Daily
Weekly
Monthly
All Time
View Full leaderboard
Randy Bergson
Giana Mango
Wilson Saris
98 points
74 points
66 points



1.
2.
3.
View All
Popular Tags
#FacebookMarketing
1,045 posts
#SocialMediaTools
800 posts
#MarketingTechnology
527 posts
View All
Announcements
BOOK YOUR SEAT
BOOK YOUR SEAT
Career Masterclass Webinar - 26th October
Cohort Wide Meetup with Mark Zukerberg on Digital Marketing
Re-adjusting Your Career Success Strategy for the Pandemic: Proven Career Growth Hacks for ...
Re-adjusting Your Career Success Strategy for the Pandemic: Proven Career Growth Hacks for ...
read more
read more
Home
Forums
New Thread
PGP - Digital Marketing
PGP DM SEP 2021 Cohort 1
This forum is for discussions about Digital Marketing. You can discuss about jobs, interviews ad projects related to Digital Marketing
Members
Threads
Filters
Trending
Your Forums ( 7 )
Home > PGP - Digital Marketing

Cohort Manager
2 hours ago
John Doe successfully completed PGP - Digital Marketing and recieved the certificate, Lets congratulate John
30
666
Certificates
AGILE

Desirae Doni
Received 5+ badges
2 hours ago

Desirae Doni
Received 5+ badges
2 hours ago

Certificates Sharing
Auto-posting certificate in community thread for other peers to congratulate and get motivated from.
Sharing certificates to social media to boost the morale of learners.
Proposed Solutions
Quick Wins
The designs were developed and made live and the response of the learners were very overwhelming. The learners loved the discussion rooms and it had helped them greatly to communicate with their peers.
These features greatly contributed in improving session CSAT from 3.9 to 4.2 which is a big win.
Future designs for integrating community is in works and will be released in next updates
The following features are live on the website
Learners intro during the cohort
Open discussion rooms through zoom
Discussion within the OSLs

⤊