Peer to Peer Engagement

Team Size


2


1.5 UX Designer, 0.5 Lead

Problem Statement

The interaction of learners among themselves needs to be improved in order to improve the completion of the programs. There is a need to identify challenges and opportunities in peer-to-peer interaction and develop effective strategies to improve engagement, increase completion rates, and enhance the learning experience.

Peer Engagement is defined as how a learner interacts with peers across different touch points in their learner journey.  A happy learner who engages with peers, completes the program will achieve the desired outcome 

Simplilearn has a large number of monthly active users. This large database gives us a lot of scope for doing the primary reseach through surverys, tickets, and, calls.

Upon doing such research on a sample size of 1500+ learners we have generated the following insights.

Project Overview

To drive peer to peer engagement to increase completion rate.

Objective

Design Process

Pre-requisites and context study

Get Business and product requirements

Primary & Secondary Research

Analyse ideas

Propose Solutions

Ideate

Proposed Design

Primary Research

Secondary Research

Analysing Ideas

THANK YOU!

Learners who participate in

forums are over 25% more

likely to complete courses.

Spider web discussions before the Live classes helped drive more engagaement

Self introduction in introductory session helps in natural engagement

Providing roles for learners will motivate the cohort to engage

Polls and Discussion on polls helped in increasing engagement

Methodology:

Qualitative Research, Focused Group

To understand the learners pain point while using LMS

To understand how comfortable learners are in connecting with peers

To understand the motivations of various user personas and what completion means to these learners

Criteria for shortlisting the participants

Completion less than 20%

Skipped few courses and jumped to last

Geo Location of Participants: India

Participants demographic: Mixed group

~Learner of Six Sigma

“ …the contact with the class is ending with the class… there is no relation after that… lack of interest day by day… lack of time.. so dedicated mentor… may help.. ”


~Learner of Cyber Security

"Lack of interaction and collaboration is also adding to the procrastination of the project submission"


~Learner of PG DSA

85% learners expressed they would like and prefer to have group study

60% learners wanted to know where they stand amongst the peers as they can know how much they have to improve

Research Insights

Key Findings

No engagement outside the live sessions

85% learners expressed they would like and prefer to have group study

Learners need assistance in project submission at the right instance

60% learners wanted to know where they stand amongst the peers as they can know how much they have to improve

Learning delivery is monotonous and one way communication leading to lack of interest

Learners want to get notified when there is any relevant activity in the community

Research Goals

Metrics to track

Better Engagement Driving Outcomes

North star: Platform stickiness- WAU/MAU 


Quality interactions within peers across different touch points

Quality posts within the community

Learner interaction time

Polls and Discussion on polls helped in increasing engagement

Self introduction in introductory session helps in natural engagement

Learners who participate in forums are over 25% more likely to complete courses.

Key Takeaway from competitors

Possible Interventions

Journey Point

Pain Point

Opportunities

We did a market analysis for the competition analysis, academic publication and online resources.

We did a extensive user journey mapping to figure out the following:

User Activities at different level of the journey

User Goals

User Painpoints

Business Opportunities



Tracking these at the different touch points for the user during his journey from pre-learning through their learning phase and then untill the post learning pahse for the users.


As we already have a lot of users so we did a user survey and calling to figure out user queries and feedbacks at the different points in their journey.


You can view the exhaustive journey here. Meanwhile, I have put the touchpoints in brief.

Out of multiple ideas chosen we squared up on a few of them and created a decision matrix to find the feasibility and impact of each ideas. We ought to roll out each ideas as per priority and in phases.

Here are a few insights that we generated from the online resources and publications.

Learner Onboarding

Core Learning

Discussion and QnA section inside LMS, directly accessible below the video.

Peer Graded assignments

Group projects and group activities

Breakout Rooms

Explanation and Discussion thread in assessments and quizzes

OSL, LVC, Projects

Post Learning

Group Projects

Peer Feedback on Projects

Discussion forum for career mentoring/mock interviews to share past experiences/tips to ace interviews

Discussion Threads embedded within OSL

Breakout rooms

Group Activities within session 

Leaderboards/Point System

Creation of urgency/fomo by comparing with peers

Discussion Threads & Rooms 

Learners who are part of the cohort do not know their peers, trainers or their background

Learners consume OSL as silos

LVC sessions are too long and monotonous and one way communication

No group activities happening within the live sessions

Learners lack motivation to learn and complete

Learners need support while working on projects

Getting to know experiences or tips from alumni who have secured a job

“Know your Peers”

Mandate the learners to introduce themselves as part of onboarding process.

Introducing themselves in the Welcome Class 

Ideation & Design

Discussion during project

One of the most asked feature from LSG team.

Live discussion rooms and also discussion threads for projects

Implement Frameworks the DevOps Way

Classes completed: 4

Watched videos: 12

Projects completed: 1/1

Notes

Community

Help

OSL Assessment 1

To be scheduled

OSL Assessment 2

To be scheduled

Assessment

Project

Live

Classes

Practice
Labs

Certificate

Submit

Community

View all

Hi, I would suggest you must take this week’s live class as this is a ver...

Jane doe

Inbound Links| Project 4| Gradable

2 mins ago

Reply

Reply

S

S

Subham & Aditi recently completed their project

Rahul Vedula ✅ published “Who what & Why of Digital Marketing”.

Follow Rahul Vedula

S

S

Kaustubh & Aditi recently submitted their project

Rahul Vedula ✅ published “Who what & Why of Digital Marketing”.

Follow Rahul Vedula

38+ Peers online

Post new thread

Description

Project Description

Analyze key digital transformation across different dimensions covered in the course. Then create your own digital transformation prioritization matrix to identify the digital transformation initiatives most relevant for your organization.

Identifying the digital transformation initiatives most relevant for your organization may seem daunting as a project – Where do you start? What should you do?

You can download the complete Project Document from here

You can download the Project Solution Template from here

Mastering SEO, Content Marketing, PPC and Digital Analytics

Classes completed: 4

Watched videos: 12

Projects completed: 1/1

Notes

Community

Help

05:22

05:27

/

5 mins ago

Leslie Alexander

This is sooo very helpful. Looking forward to more such videos

25

Reply

1 day ago

1 day ago

Esther Howard

Can someone help me with the last session questions. I have missed them.

19

Reply

Robert Fox

Kindly go through the recordings uplaoded

19

Reply

This is sooo very helpful. Looking forward to more such videos

189

Reply

Kindly go through this before your mock interview

189

Reply

Project submission.pdf

1 hr ago

Brooklyn Simmons

Course1-questions.pdf

2 days ago

Type here

Leslie Alexander

Learning Path

Assesment

Live

Classes

Practice
Labs

Certificate

Week 1

Agile

6 Lessons

42 mins remaining

Git

6 Lessons

93 mins

MySQL

6 Lessons

93 mins

HTML

6 Lessons

93 mins

OSL Assessment 1

To be scheduled

Mentoring 1 - Agile & GIT

To be scheduled

Live Class 1 - Project Planning & Create Project Structure

To be scheduled

Week 2

Week 3

Week 4

End Project Submission

4 Jun

QnA discussion during OSL

One of the most asked feature by the learners is queries during OSL

Discussion groups for OSL

If we can keep historical data in the OSL QnA section it would make the content very rich.

Filters can be provided to sort it by cohort, top posts, all time, new etc

Open Discussion Rooms

We can have Live discussion as a separate feature inside LMS.

It can contain all the live rooms for that cohort and learners can engage anytime through it. - it will need notifications to bring learners.

Implement Frameworks the DevOps Way

Classes completed: 4

Watched videos: 12

Projects completed: 1/1

Notes

Community

Help

Project -

Join Room

38+ Peers online

Started 10 mins ago

OSL

Join Room

38+ Peers online

Started 10 mins ago

Assesment

Join Room

38+ Peers online

Started 10 mins ago

Disccussion

Rooms

COMMUNITY

Hi, Kaustubh!

Show My Cohort Threads Only

Search in Community

Poll

Which social media platform is better for Marketing?

Facebook

Instagram

Snap Chat

30%

55%

15%

Top Contributors

Daily

Weekly

Monthly

All Time

View Full leaderboard

Randy Bergson

Giana Mango

Wilson Saris

98 points

74 points

66 points

1.

2.

3.

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Popular Tags

#FacebookMarketing

1,045 posts

#SocialMediaTools

800 posts

#MarketingTechnology

527 posts

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PGP - Digital Marketing

PGP DM SEP 2021 Cohort 1

This forum is for discussions about Digital Marketing. You can discuss about jobs, interviews ad projects related to Digital Marketing

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John Doe successfully completed PGP - Digital Marketing and recieved the certificate, Lets congratulate John

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Certificates

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Certificates Sharing

Auto-posting certificate in community thread for other peers to congratulate and get motivated from.

Sharing certificates to social media to boost the morale of learners.

Proposed Solutions

Quick Wins

The designs were developed and made live and the response of the learners were very overwhelming. The learners loved the discussion rooms and it had helped them greatly to communicate with their peers.


These features greatly contributed in improving session CSAT from 3.9 to 4.2 which is a big win.


Future designs for integrating community is in works and will be released in next updates

The following features are live on the website

  • Learners intro during the cohort

  • Open discussion rooms through zoom

  • Discussion within the OSLs

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